Match Masters is a unique take on the classic puzzle genre, with real-time player versus player competition. The game’s PvP focus sets it apart from other casual games, and has helped attract a large audience of competitive players.
The game is now tackling new markets, and Candivore is using Unity’s user acquisition tools to tailor campaigns to specific countries like the United Kingdom.
Downloads
Match Masters combines the familiarity of classic Match-3 gameplay with real-time PvP multiplayer competition. Players compete against opponents from around the world in knock-out tournaments to win trophies. These trophies unlock rewards and more game content.
The first-of-its-kind fusion of Match-3 and PvP has proven to be a hit with gamers who are looking for something new and exciting in the genre. The MM community is huge, with over 30 million downloads on Android and iOS devices.
Despite the game’s success, its year-over-year Q1 performance trends show plateauing DAU and a slowing revenue growth. Candivore’s team will need to continue pushing MM forward in order to retain its leading position in the mobile free-to-play Match-3 puzzle space.
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Revenue
Match Masters is the smash hit mobile free-to-play game that fuses Match-3 puzzle gameplay with PvP competition. Developed by Israeli studio Candivore, the game has over 30 million downloads and boasts a daily player count of more than 10 million matches. The company recently closed Series C funding totaling $10 million from VGames, an Israeli venture capital firm specializing in video games, and Tiger Global Management.
The company’s success has been driven by a strong game design and a focused user acquisition strategy. The game uses its competitive PvP ethos to differentiate it from casual, fun-driven games in the puzzle genre and retains older players by introducing features that encourage and reward competition.
The new funding has also been earmarked to support the launch of a UK ad campaign for online and TV ads featuring legendary personalities like singer Robbie Williams and actor and football player Vinnie Jones. These are expected to propel Match Masters’s downloads further after the series C $10M round (link). Earlier, the company had launched similar campaigns in Germany and Poland with tennis star Boris Becker and comedian Cezary Pazura.
Boosters
Match Masters is a PvP multiplayer game that puts a spin on the saturated puzzle genre. It features real-time competitive match-3 gameplay against opponents, a gameshow theme, and a unique booster economy. Boosters allow players to gain score, tip the game in their favor, and make satisfying comebacks.
Match Master’s monetization strategy is anchored by its booster economy, trophy competition, and match-making. These features set it apart from other match-3 titles on the market, and they have helped propel it to global success.
Match Master also offers a range of rewards for its community, including free spins, stickers, and coins. You can find these in gift links that appear on social media and on the game’s website. Match Masters also offers tournaments and events where players can compete against friends or random opponents. In addition, you can win rewards by completing daily missions and events.
Social media
Match Masters is a fusion multiplayer game that transforms the popular match 3 puzzle genre into a first-of-its-kind PvP competition. It features a unique booster economy, daily gameplay modes, tournaments, rewards, and trophies. The game also features a social media integration with the ability to play against friends.
The game has grown to more than 30 million downloads and has over 5 million active players on a daily basis. Its popularity is particularly strong in low RPD regions such as India and Russia. The developer, Candivore, is continuing to invest in the growth of the game, including localized influencer marketing.
The company has received investment from US private equity firm Haveli Investments. The $100 million funding round will help Candivore grow the game and launch it in new markets. It will also enable the studio to hire additional developers and expand its infrastructure. The new investment comes after the game’s recent success in the US, where it has generated over $200 million in revenue from 50m+ lifetime downloads.
