Match Masters is a fun, competitive game that combines skill, luck and novel gaming components to create a unique player experience. Players compete against players from around the world in a fun, turn-based online PvP game.
To achieve such rapid growth in the UK, Candivore worked closely with Unity to create dedicated user acquisition campaigns that measured ROAS and retention specifically for this geo. This allowed them to better manage campaign spend and optimize engagement metrics.
Gameplay
Match Masters is a fresh new take on the saturated match-3 puzzle genre. Its online multiplayer and gameshow theme give players the opportunity to play against friends and opponents from around the world in real-time PvP matches where each player takes turns on a shared game board. Each turn, players make moves on the board to remove matching pieces and score points. Players can also add to their score by capturing and using boosters, such as charging the blue star that clears lines of three or more pieces, or collecting red circles that remove pieces from the board.
The UI and design are familiar but the gameplay is refreshing, including a twist that allows players to collect special avatars and trophies in addition to the standard gold. However, it’s difficult to scale a game with a competitive core when most casual games are designed for a more casual audience, and the plateauing DAU trend may signal that Match Masters is approaching its peak growth.
Free to play
Match Masters offers a unique twist on the saturated Match-3 puzzle genre by introducing real-time PvP and gameshow-inspired gameplay. Players play against other opponents on the same game board, earning or losing trophies depending on their performance.
Players are given two moves per turn, but can earn extra if they win bonuses. They also can collect special pieces that let them clear a line of one color or unlock other boosters to increase their score. Additionally, the game features special missions that require players to collect a certain amount of one-color pieces and win or lose trophies accordingly.
The game is available to play for free on mobile devices. However, the game is designed to be played on PC. The MEmu Android emulator makes it easy to download and play this game on PC. With MEmu, you can enjoy a bigger screen and more graphic intensive games. You can even use the software’s full keymapping support to play with your mouse or keyboard.
Challenge your friends
Match Masters is a social game where you can challenge your friends to a match. All you need to do is open the Friends list from the main menu, and tap on a friend’s name to send them a challenge. Your friend will then receive a notification that they’ve been challenged, and can accept or reject the challenge. If they accept the challenge, you’ll both earn a booster.
Candivore’s hard work paid off, and the game grew quickly. The casual gaming category is hyper-saturated, but Match Masters has found a niche by offering real-time player vs. player PVP. The game also benefited from Unity’s user acquisition solutions, which helped it find a steady stream of new users. In fact, 21% of installs came from the UK alone.
In-app purchases
Match Masters is a new twist on classic match 3 games. It is a turn based game where you play against opponents from all over the world. This means that each move you make has to be weighed against the opportunity it will create for your opponent. You can also use your Booster to get more points or score big combos.
The game was developed by Candivore, a company that was founded in 2017 to develop casual games for mobile devices. The game has a unique gameplay that takes advantage of the Unity platform. The game features an ever-changing array of objects to pair up, and the goal is to eliminate all of the objects on the board before time runs out.
Candivore was able to grow the game rapidly with a solid user acquisition strategy. The studio was able to target specific geos, which allowed them to maximize the effectiveness of their ROAS campaigns.
